Let’s face it...being a small business owner comes with its challenges; economic conditions, world events, local events, and ever-changing technologies and platforms just to name a few. As a business owner, it can feel overwhelming at times trying to keep up, especially when it comes to the digital side of your business.
Among the many methods of advertising and marketing available for small businesses, a website becomes the hub and all other channels are designed to route prospective and existing clients there. Social media plays an important role. Google My Business has become a vital part of a business’s digital strategy when used properly. However, one often overlooked aspect of any digital marketing strategy is SEO (Search Engine Optimization)!
Why is SEO important?
Simply put, a business can put out to the web and associated platforms as much content as they desire but if no one can find it then those efforts are somewhat futile. Getting found on local search has become increasingly vital since 2016 with ‘near me’ searches for local products and services skyrocketing. So the question is this: if more and more consumers are performing Google searches for the products and services your business offers, then who are they finding? Are you on page 1?
